strategy & systems
independent designer
leo vicario
leo vicario
think
think
think
through.
through.
Independent strategic designer
from Bilbao, residing in Barcelona.
Independent strategic designer from Bilbao, living in Barcelona.
The camper app revolution
The camper world runs on many separate apps and outdated data. As the founding designer, we turned all the markers and people into one place. Now, finding where to sleep, what's around and who's already there are the same action. Beta in july 2026.
Vaneoo // 2026 · product, UX/UI, strategy
The camper app revolution
The camper world runs on many separate apps and outdated data. As the founding designer, we turned all the markers and people into one place. Now, finding where to sleep, what's around and who's already there are the same action. Beta in july 2026.
Vaneoo // 2026 · product, UX/UI, strategy
Solar, made collective
Joining a solar community is full of barriers. With Zenit, we made sharing clean energy easy for anyone without installing any panels, thanks to an open marketplace and an intelligent matchmaker system.
Zenit // 2020 - 2026 · brand, product, strategy
Solar, made collective
Joining a solar community is full of barriers. With Zenit, we made sharing clean energy easy for anyone without installing any panels, thanks to an open marketplace and an intelligent matchmaker system.
Zenit // 2020 - 2026 · brand, product, strategy
Digital showroom
A décor showroom doesn't just sell a catalog: it also sells taste. Arbe, founded in Bilbao in the XX century, needed to go digital. I worked on evolving the brand, and built the ecommerce to behave like the physical store.
Arbe // 2024 · brand, strategy, development
Digital showroom
A décor showroom doesn't just sell a catalog: it also sells taste. Arbe, founded in Bilbao in the XX century, needed to go digital. I worked on evolving the brand, and built the ecommerce to behave like the physical store.
Arbe // 2024 · brand, strategy, development
Shaping brands
Claudia Be is a highly awarded brand strategist from the Canary Islands. Along treseiscero, I had the challenge to give life to a creative design that could live up to her work. Honorable mention in Awwwards.
Claudia Be // 2024 · webflow development
Shaping brands
Claudia Be is a highly awarded brand strategist from the Canary Islands. Along treseiscero, I had the challenge to give life to a creative design that could live up to her work. Honorable mention in Awwwards.
Claudia Be // 2024 · webflow development
Ordered chaos
inhaven* is an ongoing personal project, an inner place to explore my obsession around the same theme: how can expression be ordered?
inhaven* // 2026 · art direction, personal work
Ordered chaos
inhaven* is an ongoing personal project, an inner place to explore my obsession around the same theme: how can expression be ordered?
inhaven* // 2026 · art direction, personal work
Built to last
Proaxion, a CX/UX consulting firm hailing from the 2000's, needed a full relaunch. Along Luciano and his design team, I built the current platform to translate the firm's values without losing a single design detail.
Proaxion // 2023 · webflow development
Built to last
Proaxion, a CX/UX consulting firm hailing from the 2000's, needed a full relaunch. Along Luciano and his design team, I built the current platform to translate the firm's values without losing a single design detail.
Proaxion // 2023 · webflow development
The good stuff
Work under NDA can range from boring corporate stuff to some of the most exciting work out there. The latter happens, and this comprises about half of my work, so I made a poster to celebrate it. :)
NDA // 2024 - 2026 · undisclosed
The good stuff
Work under NDA can range from boring corporate stuff to some of the most exciting work out there. The latter happens, and this comprises about half of my work, so I made a poster to celebrate it. :)
NDA // 2024 - 2026 · undisclosed